June 16, 2026 Coinbase conducted a large-scale product announcement under the name System Update, introducing 21 new products at once, the largest single-day release in the company's history. The CEO Brian Armstrong outlined the main goal: to turn the platform into an all-in-one exchange where the user meets all financial needs in one interface with a single login.

One of the most unexpected novelties mortgage secured by bitcoin without its sale. In partnership with Better and with the support of Fannie Mae, owners BTC will be able to use coins as collateral when buying a house. At the same time, no margin calls are provided: the liquidation of the pledge occurs only after 60 days of payment arrears just like in a standard mortgage.

Another significant product is tokenized shares of American companies. Each token is backed by a real asset in a 1:1 ratio, the owner receives dividends and shareholder rights, and can also use the papers as collateral or lend them to earn income. So far, the product is only available to users outside USA.

Futures on company shares up to IPO. are also interesting. At the start, contracts are available on SpaceX, and the addition of OpenAI and Anthropic. is expected soon. This allows investors to gain market exposure to private companies even before their public placement.

For those who want to delegate asset management, Coinbase launched AI-consultant Coinbase Advisor one of the first AI-based investment advisors in the world, registered with SEC and NFA. The tool analyzes the portfolio, gives transaction recommendations, helps with tax optimization, and works around the clock. At the start, it is available to Coinbase One subscribers in the US.

In the consumer segment, there are also new products: the card Coinbase One now returns 5% in bitcoin for booking travel, and the card version secured by USDC opens access to those who do not have a traditional credit history.

All these steps are part of a diversification strategy. Coinbase wants to reduce revenue dependence on crypto market volatility and form a stable financial ecosystem. For users, this means one thing: working with cryptocurrencies is becoming easier and more profitable within a single, fully regulated platform.

#Coinbase
#Bitcoin
#mortgage
#tokenized shares
#preIPO
#AI
#cryptocurrency
#crypto market
#Brick